Welcome to Lucky Penny General Store — an independent, women-owned and operated neighborhood shop filled with thoughtfully curated treasures, unique gifts, home goods, jewelry, art, stationery, apothecary finds, clothing and locally made products. We believe shopping should feel: inspiring, personal, and a little bit magical.

Located in the heart of Downtown Santa Monica, Lucky Penny is a warm and creative space where you can discover one-of-a-kind pieces, attend community events and workshops, and find the perfect gift for yourself or someone special. From handmade goods and seasonal collections to pop-ups, classes, and cozy weekend happenings, there’s always something new to explore.

As a small independent business, we’re passionate about supporting local artists, makers, and making meaningful connections within our community.

Lucky Penny General Store was created in 2022 by Marieka Van Tilburg Kline. Marieka has always wanted to own a store, ever since she was six years old and would play "store" in her grandmother's apartment; while her Grandma Ruth called her "lucky penny".

The goal of Lucky Penny General Store is to pass on the luck!